UNIFROM™
ABOUT Unifrom™
Unifrom™ is an independent Swedish perfume house with an innovative approach to fragrance. The brand aims to challenge a contemporary obsession with alcohol-based spray and invite a new, intimate oil perfume format and scent experience.
Unifrom™ blends the minimalism of Scandinavian design with transportive scents drawn from around the world.
Born out of the diverse multicultural neighbourhoods where Haisam Mohammed finds inspiration, it was the stairwells that evoked his curiosity for fragrance. Neighbours burning incense, mixing spices, or cooking food creating an elusive space – with new olfactory accords constantly emerging and transforming. These sensory memories inspired Unifrom’s concept — perfumes that reinterpret the aromas of diaspora living.
OUR FOUNDER
Haisam Mohammed was born in Stockholm to Eritrean refugee parents, He grew up in Swedish high-rises where scents of cooking, incense, and spices filled shared stairwells.
Following a succesful creative career in fashion and arts, he founded Unifrom™, with the goal of shifting the fragrance industry away from euro centric fragrances towards new narratives, creating unique and meaningful fragrances.
Having worked in both design and art industries, he has been recognised as one of the Sweden's finest young creatives.
In 2025 he won at the Business of Beauty Global Awards, Business Innovation - Emerging brand. Specific recognition included:
*Reinvented fragrance format - oil perfume, modernised into a portable rollerball
* Built for real use - accessible in price and format
* Claimed a new, innovative space vs traditional alcohol sprays
Unifrom™ shares the diverse and complex cultural experiences that have shaped his life and aims to inspire others to explore the artistic expression and cultural exchange that the power of
scent can offer.
OUR RANGE
All Unifrom™ scents are conceptualised in Stockholm, developed in Paris, and made in Grasse.
In 2026, we launched 5 individual signature Unifrom™ scents alongside a trial kit range.
Its debut scents —Maghrib, Cassis, and Limbo— draw on cultural memory and urban experience rather than traditional botanical notes.
In addition Florum and Cannabloom portray scents that depict a fresh, fruity, floral and herb essence.
The Skin Wardrobe is the official reseller of Unifrom™ available both instore and online. We ship to New Zealand, Australia, United States and Canada.
Cruelty-free, vegan and free from alcohol. Gentle on skin.
SUSTAINABILITY & CULTURE
We are a modern, oil-based fragrance — designed with intention, rooted in cultural heritage. Founded by Haisam Mohammed, translating Eritrean heritage into a modern global fragrance language while championing a new wave of diverse beauty founders.
We encourage a more considered approach to fragrance — concentrated, portable, and designed with longevity in mind.
Our production approach prioritises both social and environmental impact. We reduce waste by avoiding excessive materials and utilise a flexible production model to adapt to demand and minimize overconsumption.