GlowID
ABOUT GLOWiD
GLOWiD represents the meeting point between Korean innovation and Scandinavian beauty and skincare needs.
Our formulas are designed to maximise radiance while nourishing and protecting the skin. To do so we use the latest Korean technology alongside the beauty of Scandinavian simplicity. From pure skincare to skincare-makeup hybrids, every product is multifunctional and created for personalised, luminous results.
Our values can be summarized as joy, innovation, inclusion and transparency. We believe that skincare can be both effective and fun - and be easy to incorporate into your own routines!
GLOWiD specialises in skincare-focused multitasking products, nourishing and effective formulas…and a whisper of cosmetics.
OUR FOUNDER
"We have poured so much knowledge and passion into our products for our Scandinavian customers - and now we get to share them with you in New Zealand and Australia - we know you will love our glow." Cecilia, Founder.
Sweden born, Cecilia Ortmark Söder, lived in Korea for many years and fell in love with its gentle, yet forward-thinking skincare philosophies.
After returning to Sweden, she launched GLOWiD - the meeting point between Korean innovation and Scandinavian customer insight and skincare needs.
Cecilia regularly travels between Korea and Sweden to further her knowledge of proven Korean technology and ingredients, refining these through the real requests of the Scandinavian community.
OUR RANGE
From pure skincare to skincare-makeup hybrids, every product is multifunctional and created for personalised, luminous results.
In 2025 The Skin Wardrobe joined GLOWiD to offer their full range; two stunning skincare-makeup formulations and two treatment masks. With an exciting future ahead, we look forward to ranging further new products in early 2026.
All products are formulated in Sweden and manufactured in Korea. The range is vegan and cruelty free and has been dermatologically tested on all skin types, including sensitive skin.
We are proud official resellers of the brand. Shop the full GLOWiD range, exclusively at theskinwardrobe.com.
SUSTAINABILITY & COMMUNITY
At GLOWiD we make conscious decisions about the materials and resources used in both our production and day to day operations.
OUR PRODUCTS: All glass used in our products is fully recyclable and our caps are made of PETG which is kerbside recyclable. Our outer packaging (boxes) are made from FSC certified paper and can also be recycled in kerbside recycling. Please recycle sheet mask outer packaging in your local soft plastic recycling depot.
One of GLOWiD's core values is to do what we can to promote equality and to uplift and support vulnerable or minority groups.
At GLOWiD we offer a 'round up' service on all purchases and equally match this to be donated directly to our staff charity of choice. We also make regular contributions to local international focused charities directed those in vulnerable positions, with a focus on women and children.