"IT TOOK ME TWO YEARS TO DEVELOP LAYERS. WHAT BECAME THE SOLUTION TO MY PROBLEM IS TODAY AN INNOVATION IN NAIL COSMETICS AVAILABLE TO EVERYONE. I NAILED IT!"
As the pandemic spread across the world, Ida Thern was heavily pregnant with her second child. She was advised to remain home until her child was born.
Cancelling her regular visits to the nail salon, Ida began researching an ‘at home’ nail salon experience using regular nail polish. While nail colours were in abundance, she was faced with toxic, chemical-laden products with pungent, unpleasant smells. The end result was a messy, time-consuming method that often lasted for a matter of days, only to require additional chemicals to remove.
It became clear to Ida the nail industry has been stagnant for decades, with little to no innovation. It was time to shift the paradigm in the nail industry with a focus on function, health impact and environmental consequences.