The brand was founded by Maria Åkerberg (herself, a qualified chemist who retrained as a skin care therapist) who opened her own skin care salon with the view to providing honest skincare which wasn’t using synthetic shortcuts or compromising on quality. Maria believes the wrong kind of skincare will not only make a dent in your wallet but compromise your skin and the environment. Maria set about formulating and developing her own set of products which was the start of a complete skincare line. This has become one of the most loved organic brands in Scandinavia.
MARIA ÅKERBERG products have won several organic beauty and skincare awards in Scandinavia and in 2017 Maria won Swedish Entrepreneur of the year for her commitment to business, innovation and the environment.
At MARIA ÅKERBERG we believe in skincare that brings out our natural beauty and which nourishes deep within the skin for long-lasting results. We want to help the skin help itself with products that work deep within the skin to nourish, moisturize and reconstruct the skin’s natural protective barrier. This is a philosophy that guides us in all we do and it anchors our brand promise. We call it Deepskin Organics® .
Your skin needs to be healthy in order to absorb nourishment and protect your insides. The skin consists of three layers, each affected differently by different ingredients. Our deep reaching skincare products are based on pure, natural minerals and organic, plant-based ingredients that interact to soothe, protect and strengthen all of the skin’s layers - without damaging or interfering with the natural processes of the body or our environment!
Environment and Sustainability
Maria Åkerberg's philosophy has always been to produce all natural organic products because she believes that these ingredients in skincare products affect our skin in a positive manner while being in harmony with the environment. They want to make a difference with skincare that is good for the body as well as the planet.
From the factory in the small, coastal town of Frillesås, Sweden we do our part for a better world, one non-toxic product at a time. Our natural minerals and organic ingredients are purchased straight from the growers and often times from next door. Our local connection and the values that are inherent in the land here play a great part in our strength and success. Caring for the planet has always been natural to us, long before sustainability became a fashion statement.
We believe in being respectful in both the small and large perspective in order to make a difference in this world. Our dedication to sustainability is deeply ingrained in all parts of our company, manifesting itself in conscious purchasing, transportation and energy consumption. All of Maria Åkerberg’s products and packages are environmentally friendly. The plastic can be composted, recycled and reused. There is also no additional boxing or wrap in any of our products.
All MARIA ÅKERBERG products are made up of organically certified plant and mineral ingredients which are vegan and cruelty-free. We do believe that bees are part of a healthy ecosystem and that is why we use Beeswax and Honey in some of our products. None of our products are tested on animals. In China, on the other hand, animal testing is mandatory. That is why we have chosen not to sell our products there. We are, however, represented in Hong Kong as they follow an independent trade policy with no requirements on imported products being animal tested.Ingredients and Materials
Quality and transparency always come first. We choose ingredients based on their naturally beneficial properties, and we clearly state what our products contain and why. We only use ingredients that work deep within the skin and the hair without interfering with the natural processes in the body or our nature. Our deeply nourishing products contain natural minerals and pure, organic ingredients from the plant kingdom that give the skin moisture, vitamins and fatty acids. That’s it. We have nothing to hide. That’s why we always show you what every product contains.
Since 1999, there is a law regarding the uniformity of the lists of ingredients within the EU. All of the countries in the EU have agreed to have the same international names of ingredients. You can find the list of ingredients on the back of all products (we have been doing this since 1995). All raw ingredients are inspected at a lab before they receive permission to be used in MARIA ÅKERBERG products. The final products are then tested in labs and on humans.
Only Xanthan gum and vegetable oils are used as thickeners in the products. As preservatives, only natural alternatives have been used e.g. minerals and essential oils. Because none of the products contain water, they are safe from bacteria growth as bacteria cannot survive inside the container for a long period of time. For a full list of ingredient definitions see our product pages at www.mariaakerberg.com or contact firstname.lastname@example.org.
We use natural alternatives such as vitamins and essential oils to extend the shelf life of our products. All products are date-stamped with month/year if the preservability is less than 3 years. The date stamp applies to unopened products. All of the products should be used within 6 months after opening.Adjusting to Organic Plant-Based Skincare and Haircare Products
For some users, there may be a period of adjustment from using synthetic ingredients to an organic plant and mineral based product in order for them to take full effect.