BREAK UP WITH TOXIC BEAUTY STANDARDS.
Common Clouds was born out of a simple vision – to remove the stigma surrounding acne. We want a future where you will never define your self-worth based on what your skin looks like. But we also know that it's complicated. Loving yourself in a filtered, perfection-obsessed world is hard.
But here's the thing. Acne is the most common skin condition in the world. More than 85 percent of young people have some degree of acne at some point. Yet, the connection between acne and mental health is well established. Skin conditions like acne affect everything from self-image to social interactions.
When we have acne, we tend to isolate ourselves and avoid doing things that usually make us happy – like seeing friends or go to the gym – creating a vicious spiral. Feelings of shame and loneliness are common (and that friend telling you to just "drink more water" doesn't help). We want you to feel less alone and carry your skin – pimples or not – with pride.
WHERE OTHERS SEE PIMPLES, WE SEE CLOUDS.
The Cloud is a metaphor for the fleeting nature of things. Clouds come and go – in the sky, in the mind, on your skin and in life. Everything will pass and that is kind of beautiful. Even the darkest cloud will drift away.
The "Common" is because pimples – which we think of as clouds on the skin – are common.