We are so done with filters and impossible ideals. Our promise to you is to never retouch skin in our images. We love texture. They tell your story. We will never use words like perfect/imperfections or flawless/flaws when talking about skin. Skin just...is. Oh, and don't get us started on "impurities".
But we also know that you are here because you want a solution for your pimples. We just decided to treat them and your skin kindly. We won't "fight" pimples. It's not a war! Your own skin is not the enemy. We want to wrap your skin and your mind in a fluffy cloud of calm and kindness.
People with chronic skin conditions, such as acne, are more likely to deal with anxiety and depression. As if it isn't tough enough already being a human being in an image-driven world where we are told that perfection is the goal? Common Clouds has made a promise to always donate 1 % of our yearly revenue to organisations and projects supporting mental health in young people.
We believe that small changes can have a big impact. In everything we do, we take responsibility and aim to be as transparent with you as we possibly can. Our products will always be vegan and, of course, cruelty-free. We minimise unnecessary packaging and work with materials that are easy to recycle. However, let's be brutally honest. As a small company it's hard to be perfect from the start. But we promise to always do the best we can.