COMMON CLOUDS
Our Story
COMMON CLOUDS WAS BORN OUT OF A SIMPLE VISION - TO REMOVE THE STIGMA SURROUNDING ACNE.
We want a future where you will never define your self-worth based on what your skin looks like. But we also know that it's complicated. Loving yourself in a filtered, perfection-obsessed world is hard.
Acne is one of the most common skin conditions in the world. More than 85 percent of young people have some degree of acne at some point. The connection between acne and mental health is well established. Skin conditions like acne affect everything from self-image to social interactions.
When we have severe acne, we tend to isolate ourselves and avoid doing things that usually make us happy – like seeing friends or going to the gym – creating a vicious spiral. Feelings of shame and loneliness are common (that friend telling you to just "drink more water" doesn't help). We want you to feel less alone and carry your skin – pimples or not – with pride.
OUR founders
HI! IT IS SO NICE TO SEE YOU!
Common Clouds is a female-founded (yes, really! No fem-washing♀️) company based in Stockholm and Amsterdam. Collectively, our background is in beauty, skincare, food and art.
Maria is a beauty journalist (mostly ELLE) and author of two publications on skin nutrition. On her personal skin CV is adult acne – Maria knows first-hand how hard acne can be on your mental well-being. She loves matcha lattes and karaoke.
Cajsa is our CEO. She has been in beauty marketing and product development for over a decade, working for big brands. On her personal skin CV is hormonal acne. She loves dachshunds and dirty martinis.
Helena is our creative mastermind. She's an art director and lives in Amsterdam and is obsessed with clouds. On her personal skin CV is teen acne and PMS pimples. She loves coffee and knitted sweaters.
OUR collection
Common Clouds proudly launched in 2023 exclusively in New Zealand and Australia at The Skin Wardrobe and has got off to an amazing start! We have delighted so many customers with the launch of Cloud Pimple Patches and Moon Pimple Patches.
Since launching, Common Clouds has expanded their range to offer a full Common Clouds skincare routine with award-winning Cloud Wash, exfoliating and brightening Cloud Water Toner and Cloud Light Fluid moisturiser - with new product releases coming early 2024!
Personal, SOCIAL COMMITMENT & SUSTAINABILITY
We are so done with filters and impossible ideals. Our promise to you is to never retouch skin in our images. We love texture. They tell your story. We will never use words like perfect/imperfections or flawless/flaws when talking about skin. Skin just...is. Oh, and don't get us started on "impurities".
But we also know that you are here because you want a solution for your pimples. We just decided to treat them and your skin kindly. We won't "fight" pimples. It's not a war! Your own skin is not the enemy. We want to wrap your skin and your mind in a fluffy cloud of calm and kindness.
People with chronic skin conditions, such as acne, are more likely to deal with anxiety and depression. As if it isn't tough enough already being a human being in an image-driven world where we are told that perfection is the goal? Common Clouds has made a promise to always donate 1 % of our yearly revenue to organisations and projects supporting mental health in young people.
We believe that small changes can have a big impact. In everything we do, we take responsibility and aim to be as transparent with you as we possibly can. Our products will always be vegan and, of course, cruelty-free. We minimise unnecessary packaging and work with materials that are easy to recycle. However, let's be brutally honest. As a small company it's hard to be perfect from the start. But we promise to always do the best we can.