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SHOP THE FRENCH BEAUTY ROUTINE   You may have noticed that French women have a special approach to beauty. It’s hard not to get intrigued by their minimal yet perfect makeup, lit-from-within skin and effortless style. An ‘I woke up like this’-look that embodies that famous ‘je ne sais quoi’ spirit. So how do they achieve it? The French don’t rely on heavy makeup, but instead, they use makeup to enhance their natural features and prioritize their skincare routine to ensure their complexion looks radiant and clear. 7 STEPS TO RECREATE AN EFFORTLESS FRENCH MAKEUP LOOK The guiding principle of...

Translucent Scandinavian Beauty Illuminated from Within. Beauty evangelists Patrik Lernberger and Mattias Stafsing share common ground on the fundamentals of beauty and mastering an effective Scandinavian skincare routine. We address the topic to fully grasp the importance of loving and nourishing one’s skin with the right products. What made you venture into skincare? We are devoted to the realm of Beauty and Alternative Healthcare, so venturing into skincare was a seamless transition for us following our successful haircare brainchild. Our ideology is straightforward: to offer radical, honest and professional beauty products that both simplify and embellish your every day. With...