GLOWiD

Glow and Plump Chok Chok Serum


Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
$68.00

LAUNCH OFFER / FIRST 50 ORDERS: To celebrate the launch of GLOWiD to The Skin Wardrobe, all eligible products with a GWP badge will receive 1 FREE Glow & Plump Sheet Mask valued at $14). *Strictly limited to one mask per customer & first 50 online & in studio orders. 

Emerging from GlowiD's Glow & Plump line, Chok Chok Serum is a hydrating and plumping glow serum hybrid translucent highlighter, inspired by the Korean phrase “Chok Chok,” meaning skin that’s dewy, juicy, and deeply moisturised. This radiance-boosting multitasker delivers an instant, natural luminosity while working behind the scenes to improve hydration, elasticity, and overall skin health.

Enriched with propolis, royal jelly, niacinamide, and a blend of glow-giving Korean actives, it helps even out skin tone, soften fine lines, and strengthen the skin barrier for a plumper, smoother, more radiant complexion. The silky serum gel-cream texture absorbs quickly without any stickiness, leaving the skin soft, bouncy, and beautifully dewy.

Apply before moisturiser as your serum for hydration, radiance, plumped skin and even skin tone. Can also be used as a hybrid makeup product when applied as a primer, under or mixed into foundation for a dewy, glowing and smooth finish. Finally add on top of makeup as a natural highlighter.

Skin-caring features:

  • Deeply moisturising
  • Plumps skin/works against fine lines
  • Evens out skin tone
  • Soothes and protects the skin

Volume: 30ml. Made in Korea.

Dermatologically tested. Suitable for all skin types, including sensitive skin.

Qty
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum
Glow and Plump Chok Chok Serum

Product info

    Gives a natural glow

    Propolis: An antioxidant that gives a natural glow, is anti-inflammatory and works to calm irritation and inflammation in the skin. Royal jelly combined with propolis gives a longer lasting glow to the skin.


    Omija seed extract and Omija fruit extract Berry extract: Plumps and increases skin elasticity while reducing pigmentation/brown spots/uneven skin tone, evens skin tone and soothes skin.


    Plumps the skin

    9x Peptide Complex: This blend of peptides promotes collagen, which in turn results in plumper skin.

    Adenosine: promotes cell and collagen renewal

    Evens out skin tone

    Niacinamide Vitamin B3:  Balances excess sebum production and dead skin cells and boosts cell renewal.

    Ginger extract: Powerful antioxidant that controls melanin production which in excess can cause pigment spots/brown spots = more even skin tone.

    Rice bran oil: Rich in vitamin E and minerals works against free radicals and evens out skin tone.
    Moisturises the skin

    Sodium Hyaluronate (high molecular) - Sodium Acetylated Hyaluronate (medium molecular) - Hydrolyzed Hyaluronic Acid (small molecular): deeply moisturises the skin.


    Panthenol and ceramide NP: moisturise and retain moisture in the skin during the day so that the skin stays hydrated for a long time.

    Protects and soothes the skin

    Tocoerphyl Acetate: A derivative of vitamin E and an antioxidant that prevents skin damage and protects it from free radicals

    Centella Asiatica Extract: Also known as the herb that tigers roll over to heal their wounds. Contains, among other things, MadeCassic Acid which has an outstanding repairing function and has been used in Korea long ago for this very purpose. It also promotes collagen production


    Licorice extract: Contains glycyrrhizic acid which is dexotifying while working against pigment spots / uneven skin tone.

  • Serum: After cleansing and toning - apply 1-3 pumps of serum and massage all over the skin in small circular movements before proceeding to lock everything in with a moisturizer.

  • Glow primer: Use as a glow primer at the end of your daily routine by massaging 1-2 pumps over the skin, then continue with your bb cream, cc cream or foundation.

  • Mix with make up: Mix it with make up for a smooth application that lays softly over the skin and gives that naturally glowing look. Mix about 1-2 pumps with your bb cream, cc cream or foundation, with your concealer or with your blush for a glowing and nourishing finish.

  • As a natural highlighter over cheekbones and under eyebrows and nose bone.

  • Extra glow hacks from team GLOWiD: For maximum glow effect, do all 4 above steps! Always have your Chock Chock serum with you to add some highlighting glow during the day if needed.
  • What gives this serum its radiant glow?
    A key combination is propolis extract and royal jelly, which deliver both instant and long-lasting glow.

  • Can it be used around the eyes?
    Yes, it can be safely used around the eyes. It’s dermatologically tested for sensitive skin and helps brighten and firm the eye area thanks to ingredients like ginger extract and rice bran oil.

  • Does it contain fragrance?
    Yes, it contains a very low amount—only 0.01%—of a gentle fragrance blend that’s formulated to be non-irritating. The scent is a soft mix of pear, ivy, apple and strawberry.

  • What ingredients help plump and firm the skin?
    A 9-peptide complex helps improve elasticity, while adenosine boosts collagen production and reduces the appearance of fine lines, giving the skin a plump, smooth look.

  • What evens out skin tone in the formula?
    Three key ingredients work together: niacinamide (vitamin B3), ginger extract, and rice bran oil. Niacinamide balances oil production and improves skin turnover, while ginger controls melanin and rice bran oil, rich in vitamin E, fights free radicals and promotes an even skin tone.

  • Is the serum suitable for sensitive skin?
    Yes, the Chok Chok Serum is dermatologically tested for sensitive skin
Aqua, Glycerin, Dimethicone, Methyl Gluceth-20, Niacinamide, Dipentaerythrityl Hexa C5-9 Acid Esters, Diglycerin, Glycereth-26, Butylene Glycol, 1,2-Hexanediol, Panthenol, Triethylhexanoin, Schisandra Chinensis Fruit Extract, Schisandra Chinensis Seed Extract, Schisandra Sphenanthera Fruit Extract, Propolis Extract, Royal Jelly Extract, Adenosine, 3-O-Ethyl Ascorbic Acid, Zingiber Officinale Root Extract, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Ceramide NP, Oryza Sativa Bran Oil, Centella Asiatica Extract, Tocopheryl Acetate, Glycyrrhiza Uralensis Root Extract, Acetyl Octapeptide-3, Palmitoyl Tetrapeptide-7, Acetyl Hexapeptide-8, Copper Tripeptide-1, Palmitoyl Tripeptide-1, Tripeptide-1, Hexapeptide-9, Nonapeptide-1, Polyglyceryl-6 Distearate, Phenyl Trimethicone, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Jojoba Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Cetyl Alcohol, Polyglyceryl-3 Beeswax, Ethylhexylglycerin, Sodium Polyacrylate, Benzotriazolyl Dodecyl P-Cresol, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Maltodextrin, Cyanocobalamin, Caprylyl Glycol, Pyrus Communis Fruit Extract, Hydrogenated Lecithin, Hedera Helix Leaf/Stem Extract, Pyrus Malus Fruit Extract, Ficus Carica Fruit Extract, Fragaria Chiloensis Fruit Extract

Over 700 4 & 5 star reviews* from delighted Scandinavian customers

*Direct online reviews from customers of GLOWiD.com

ABOUT GLOWID

GLOWiD delivers joyful, innovative, and effective beauty with a singular focus: skin glow.

Our story begins in Seoul. When our Swedish founder, Cecilia, lived in Korea, she fell in love with its gentle, forward-thinking skincare philosophy - and the idea for GLOWiD was born. Combined with more than eight years of customer insight from Scandinavia and Europe, GLOWiD represents the meeting point between Korean innovation and Scandinavian needs.

Our products are crafted with cutting-edge Korean technology, featuring ingredients and functions loved in Korea and refined through the real requests of our Scandinavian community. We specialise in skincare-focused hybrids: nourishing formulas, some with only a whisper of makeup.

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