Lifelong was founded by Swedish Entrepreneur, Adam Webb who was inspired to leave this planet in a better place for his daughter, Mabel. With a passion for the environment Adam set out to create personal care items that were not single use with reusable or fully compostable components. By creating a lightweight, liquid-free formula that is mixed by the customer into reusable dispensers, transport emissions are reduced by an impressive 94%. 

"Our aim is to help protect the planet with a range of eco-friendly products. We believe personal care shouldn't cost the Earth."

Adam Webb, Founder

What you will find is a collection of high-performing personal care products for those high touch products in your home suitable for the whole family. The range includes hand wash, body wash and two variants of shampoo for different hair types. In addition, the range offers high-quality stainless steel dispensers designed to last a lifetime and look good on any bathroom or kitchen bench.  All formulas are made up of 99.6% natural ingredients and are vegan and cruelty-free.

Lifelong has many strong partnerships and collaborations, amongst them are The Seven Seas @sevencleanseas where Lifelong generously donates both a percentage of profits from each sale of product as well as their time in cleaning waste from our oceans.  

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