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Taking care of your skin doesn’t have to be complicated or get in the way of all the other fun and important stuff you want to do. With MAKETHEMAKE, you get active skincare and makeup all in one! Our double-duty products promise to simplify your beauty routine, save you time and put a smile on your face. Because ultimately, we believe that spoiling your skin should be effective, fuss-free and fun. 

We want you to have your cake and eat it too 
You should never have to choose between healthy skin and makeup. Because our clever hybrid products are infused with scientifically proven active skin caring ingredients, you can strengthen, balance and protect your skin while still achieving a lasting finish and that natural glow you love. Our range is also developed to suit different skin types and skin conditions, making it easy for you to find just the right routine.  

We love doing it your way 
As the saying goes, variety is the spice of life and that’s why all our products are multifunctional. Mix, match and feel the freedom of choice without needing a hundred different products in your beauty bag. Think of MAKETHEMAKE as your perfect base wardrobe!   

We care for more than just your skin  
Care, thought and a whole lot of love go into each and every one of our products. It shows in the way we select conscious ingredients and sustainable materials that care for the planet, and in our dedication to quality. We’re also constantly on the lookout for new exciting packaging solutions that simplify your beauty routine and are kind to the environment at the same time. And of course, all of our products are dermatologically tested, hypoallergenic and never, ever tested on animals! 

We are skincare and makeup professionals 
MAKETHEMAKE was founded in Stockholm, Sweden, in 2017 by Annica Forsgren, a trained skin therapist and beauty entrepreneur. Combining the unique expertise of over 40 skin therapists & makeup artists with beauty chemist’s vast knowledge is the secret sauce behind our skin loving formulas and expert results. But we couldn’t do it without you! You, our customers, are the reason we get up in the morning! We listen to, and take inspiration from you and together we move our product innovation forward. Our makeup is formulated to care for your skin in the knowledge that no two skin types or conditions are the same and healthy skin is beautiful skin.

Our brand promise? No more bad skin days 

Using our Makeup with our 2-Step System
Step 1
Liquid products: with your fingertips, apply dots of foundation to the desired areas of your face.

Pressed Powder products: lightly dip the brush into the product and then tap off the excess.

Step 2

Work the product into your skin with light pressure, holding the brush at a right angle to the face. Use short sweeping motions in half-moon shapes, upwards and outwards. Press – blend – press – blend. Avoid using long sweeping motions. For best results, start from the middle of your face and work your way to the outer edges.

Always start with a small amount of product and the brush. The level of coverage can easily be adjusted from light to full coverage by adding another layer until the desired result is reached.

About the Brushes 

MAKETHEMAKE's unique brush design, with its extremely dense and textured bristles are made from ultra-smooth Taklon, a vegan synthetic fibre designed to deliver a better user experience than natural hair bristles. Each brush is designed to deliver the perfect amount of product onto your skin. This new technology works the product directly into the skin (instead of brushing it over the surface), showcasing the skin's radiance and creating a natural, flawless finish.

The result is always natural-looking skin, regardless of the desired level of coverage. The application technique and the warmth of the skin in combination with each brush’s design and soft, dense bristles, ensures all makeup products blend seamlessly into the skin.

The coverage level can easily be adjusted from light to full coverage by applying multiple layers of product until the desired result is achieved.

These off-white bristles are packed extremely tightly together to deliver a soft yet precise result, regardless which level of coverage you go for or what products you use. Taklon has a smoother surface than natural hair, making it a more hygienic material due to the surface being harder for bacteria to attach to. This also makes it easy to clean the brushes.  The bristles in each brush have different levels of coarseness, making it perfect for picking up the product and dispersing the optimal amount onto your skin.

The special texture of MAKETHEMAKE´s brushes is completely unique and the ‘soft focus’ result on your skin is in a league of its own.  The short MAKETHEMAKE brush shaft allows for close, precise application and fits easily into any makeup bag. The flat bottom of the shaft means it can also stand up between applications.

Storage and Cleaning

It is advised to your brushes weekly with our Weekly Brush Cleanser and Brush Cleansing Bowl, specially designed for makeup brushes. Be sure to squeeze out any excess water from the brush afterwards. Allow the brushes to dry by laying them down on a towel. By cleaning and taking good care of your brushes it will increase their lifespan and ensure a hygienic application onto your skin. 

Between weekly cleaning of your brushes, we advise that you spray the brush with our antibacterial Quick Brush Freshener, designed for make-up tools.

MAKETHEMAKE´s brushes can be stored in our practical Brush Bag when not in use which is both hygienic and protects the brushes and their lifespan. You can also use the Brush Bag for storing other makeup items.

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